December 16, 2021
What consists of a good restaurant experience? Yes, the first and foremost important factor is the food, but the food is not the first thing you notice when you enter a restaurant. Is it? It is the venue itself. A customer considers the ambiance and the setting before the food is even served; this aspect of the dining experience can be the primary determinant of whether the client will revisit the venue once again.
Now more than ever, the F&B industry is facing a big challenge in offering its services. The millennial demographic is not looking for the traditional F&B experience, where one enjoys the cuisine. They want a multi-modal perception, the taste of the food and soothing music, and a unique and eye-catching setting.
With local competition and changing demographics, hotels are looking into innovative methods to change the f& b spaces for better profitability. Customers nowadays are not looking for a private fine dining experience. Instead, they would go for an area focused on social and community interaction. One of the best ways to do this is by redesigning already available spaces to a more “active” environment, creating a unique identity for the venue. For example, previously, the lobby of a hotel was an area considered to be a space for waiting. Usually, there is a partition between the entrance and the other rooms, like the dining area or the bar. But integrating these spaces and designing them in a multipurpose way can add to the return of investment of the hotel.
A mundane space like a lobby area can be designed to make it welcoming. You can add F&B experiences to it, such as adding a café to the lobby area so that the guests can relax enjoying a cup of coffee while waiting. Accommodating live music is also an excellent ambiance enhancer. We all know that one can never go wrong with good music. It can provide a relaxing backdrop while enjoying your meal! However, we have to keep into consideration what goes along with the ambiance of the restaurant.
While redesigning a space, one of the other essential factors is understanding what unique identity you, as a service provider, would like to project to the customer. Hotel owners have witnessed a cultural shift in what the current guest requires as services in modern times. They are experimental and adventurous; they would instead go for a more local or regional F&B experience than traditional fine dining. So, one has to redesign in such a way to demonstrate an authentic local experience fully and at the same time be unique to stand out from your local competitors.
In an ever-evolving industry, change is a must. Innovations and novel ideas are born every second. An experienced team can assist you in redesigning your restaurant and increase your returns.